KL

iislyu.design@gmail.com

iislyu.design@gmail.com

iislyu.design@gmail.com

+886-912-099-666

+886-912-099-666

+886-912-099-666

I'm Isabelle Lyu.
A Product designer currently based in Taipei.

I'm Isabelle Lyu.
A Product designer currently based in Taipei.

I specialize in user-centered design, bridging aesthetics and functionality to create intuitive digital experiences.

I specialize in user-centered design, bridging aesthetics and functionality to create intuitive digital experiences.

Worked as a product designer with a business sense, gained from experience in fintech, eCommerce, and the creator economy across Asia and the U.S.

Worked as a product designer with a business sense, gained from experience in fintech, eCommerce, and the creator economy across Asia and the U.S.

I am simultaneously a visual artist and writer, deeply influenced by literature, graphics, and music.

I am simultaneously a visual artist and writer, deeply influenced by literature, graphics, and music.

Achievements

Achievements

Productization Giloo productivity tool platform for creators

Productization of Cathay/ Asset Calendar feature
Contributed to the redesign of the Cathay CUBE App

Implementation of Gamania beafun! design system

End-to-end design of SiMPNiC Smart Home Kit

Productization Giloo productivity tool platform for creators

Productization of Cathay/ Asset Calendar feature
Contributed to the redesign of the Cathay CUBE App

Implementation of Gamania beafun! design system

End-to-end design of SiMPNiC Smart Home Kit

Objective

Objective

Senior Product Designer
UI/ UX Researcher

Visual Designer

Senior Product Designer
UI/ UX Researcher

Visual Designer

Skills

Skills

Product Design
User-centered Research
Product Dev Spec
High-fidelity Prototyping
Specification Writing
Figma, Framer
Adobe CC

Product Design

User-centered Research

Product Dev Spec

High-fidelity Prototyping

Specification Writing

Figma, Framer

Adobe CC

Senior Product Designer

Senior Product Designer

Senior Product Designer

Lead user research for business model explore

Lead user research for business model explore

Lead user research for business model explore

Deployment of Full-scale user flows

Deployment of Full-scale user flows

Deployment of Full-scale user flows

Prototyping of iOS & Android apps

Prototyping of iOS & Android apps

Prototyping of iOS & Android apps

Definition of design/ dev spec

Definition of design/ dev spec

Definition of design/ dev spec

Established a new design system

Established a new design system

Established a new design system

Recruitment of team members

Recruitment of team members

Recruitment of team members

Senior Product Designer

Senior Product Designer

Senior Product Designer

Contributed to the Scrum team, shaping the new CUBE App’s visual style

Contributed to the Scrum team, shaping the new CUBE App’s visual style

Contributed to the Scrum team, shaping the new CUBE App’s visual style

Collaborated with the project owner to design features, prototype, test usability, and drive product launch

Collaborated with the project owner to design features, prototype, test usability, and drive product launch

Collaborated with the project owner to design features, prototype, test usability, and drive product launch

Optimized product workflows and user experience through cross-department collaboration

Optimized product workflows and user experience through cross-department collaboration

Optimized product workflows and user experience through cross-department collaboration

Established Design Guidelines and built a design system library

Established Design Guidelines and built a design system library

Established Design Guidelines and built a design system library

Product Designer

Product Designer

Product Designer

Responsible for UI/UX design within the Scrum team

Responsible for UI/UX design within the Scrum team

Responsible for UI/UX design within the Scrum team

Partnered with designers, PMs, and engineers to define requirements and drive designs from wireframes to final UI

Partnered with designers, PMs, and engineers to define requirements and drive designs from wireframes to final UI

Partnered with designers, PMs, and engineers to define requirements and drive designs from wireframes to final UI

Revamped instant messaging, voting, and online books for beanfun! App

Revamped instant messaging, voting, and online books for beanfun! App

Revamped instant messaging, voting, and online books for beanfun! App

Defined a robust design guideline and built a scalable design system

Defined a robust design guideline and built a scalable design system

Defined a robust design guideline and built a scalable design system

Senior Designer

Senior Designer

Senior Designer

Optimized UX to seamlessly integrate App UI with IoT devices

Optimized UX to seamlessly integrate App UI with IoT devices

Optimized UX to seamlessly integrate App UI with IoT devices

Built a scalable Design Ops framework for efficiency

Built a scalable Design Ops framework for efficiency

Built a scalable Design Ops framework for efficiency

Crafted high-fidelity UI prototypes to define functionality

Crafted high-fidelity UI prototypes to define functionality

Crafted high-fidelity UI prototypes to define functionality

Designed packaging and manuals for a refined unboxing experience

Designed packaging and manuals for a refined unboxing experience

Designed packaging and manuals for a refined unboxing experience

Ensured design quality and timely delivery with engineers / PO / MKT

Ensured design quality and timely delivery with engineers / PO / MKT

Ensured design quality and timely delivery with engineers / PO / MKT

UI Designer

UI Designer

UI Designer

Designed visual components and layouts for web and app UI

Designed visual components and layouts for web and app UI

Designed visual components and layouts for web and app UI

Created original illustrations for detail pages

Created original illustrations for detail pages

Created original illustrations for detail pages

Collaborated with engineers, PMs, and UX researchers to conduct A/B tests

Collaborated with engineers, PMs, and UX researchers to conduct A/B tests

Collaborated with engineers, PMs, and UX researchers to conduct A/B tests

Career

Giloo.
ConSem ICT Inc. @ Cathay Bank. UED

ConSem ICT Inc. @ Gamania Group.

SiMPNiC Co.

eBay Inc.

Freelancer

Giloo.
ConSem ICT Inc. @ Cathay Bank. UED

ConSem ICT Inc. @ Gamania Group.

SiMPNiC Co.

eBay Inc.

Freelancer

Giloo.

Cathay Bank. UED

Gamania Group.

SiMPNiC Co.

eBay Inc.

Freelancer

2023

2021

2020

2019

2017

2009

2023

2021

2020

2019

2017

2009

2023

2021

2020

2019

2017

2009

- Now

- 2023

- 2021

- 2020

- 2017

- Now

- Now

- 2023

- 2021

- 2020

- 2017

- Now

- Now

- 2023

- 2021

- 2020

- 2017

- Now

Education

Academy of Art University, M.A in Design

Yuan Ze University, B.A in Design

Academy of Art University, M.A in Design

Yuan Ze University, B.A in Design

Academy of Art University, M.A in Design

Yuan Ze University, B.A in Design

2013
2007

2013
2007

2013
2007

2013
2007

- 2018
- 2011  

- 2018
- 2010

- 2018
- 2010

- 2018
- 2010 

Contact

streetlets@gmail.com
+886-912-099-666

streetlets@gmail.com
+886-912-099-666

Education

Education

龍 冠 志

龍 冠 志