KL
iislyu.design@gmail.com
iislyu.design@gmail.com
iislyu.design@gmail.com
+886-912-099-666
+886-912-099-666
+886-912-099-666
I'm Isabelle Lyu.
A Product designer currently based in Taipei.
I'm Isabelle Lyu.
A Product designer currently based in Taipei.
I specialize in user-centered design, bridging aesthetics and functionality to create intuitive digital experiences.
I specialize in user-centered design, bridging aesthetics and functionality to create intuitive digital experiences.
Worked as a product designer with a business sense, gained from experience in fintech, eCommerce, and the creator economy across Asia and the U.S.
Worked as a product designer with a business sense, gained from experience in fintech, eCommerce, and the creator economy across Asia and the U.S.
I am simultaneously a visual artist and writer, deeply influenced by literature, graphics, and music.
I am simultaneously a visual artist and writer, deeply influenced by literature, graphics, and music.
Achievements
Achievements
Productization Giloo productivity tool platform for creators
Productization of Cathay/ Asset Calendar feature
Contributed to the redesign of the Cathay CUBE App
Implementation of Gamania beafun! design system
End-to-end design of SiMPNiC Smart Home Kit
Productization Giloo productivity tool platform for creators
Productization of Cathay/ Asset Calendar feature
Contributed to the redesign of the Cathay CUBE App
Implementation of Gamania beafun! design system
End-to-end design of SiMPNiC Smart Home Kit
Objective
Objective
Senior Product Designer
UI/ UX Researcher
Visual Designer
Senior Product Designer
UI/ UX Researcher
Visual Designer
Skills
Skills
Product Design
User-centered Research
Product Dev Spec
High-fidelity Prototyping
Specification Writing
Figma, Framer
Adobe CC
Senior Product Designer
Senior Product Designer
Senior Product Designer
Lead user research for business model explore
Lead user research for business model explore
Lead user research for business model explore
Deployment of Full-scale user flows
Deployment of Full-scale user flows
Deployment of Full-scale user flows
Prototyping of iOS & Android apps
Prototyping of iOS & Android apps
Prototyping of iOS & Android apps
Definition of design/ dev spec
Definition of design/ dev spec
Definition of design/ dev spec
Established a new design system
Established a new design system
Established a new design system
Recruitment of team members
Recruitment of team members
Recruitment of team members
Senior Product Designer
Senior Product Designer
Senior Product Designer
Contributed to the Scrum team, shaping the new CUBE App’s visual style
Contributed to the Scrum team, shaping the new CUBE App’s visual style
Contributed to the Scrum team, shaping the new CUBE App’s visual style
Collaborated with the project owner to design features, prototype, test usability, and drive product launch
Collaborated with the project owner to design features, prototype, test usability, and drive product launch
Collaborated with the project owner to design features, prototype, test usability, and drive product launch
Optimized product workflows and user experience through cross-department collaboration
Optimized product workflows and user experience through cross-department collaboration
Optimized product workflows and user experience through cross-department collaboration
Established Design Guidelines and built a design system library
Established Design Guidelines and built a design system library
Established Design Guidelines and built a design system library
Product Designer
Product Designer
Product Designer
Responsible for UI/UX design within the Scrum team
Responsible for UI/UX design within the Scrum team
Responsible for UI/UX design within the Scrum team
Partnered with designers, PMs, and engineers to define requirements and drive designs from wireframes to final UI
Partnered with designers, PMs, and engineers to define requirements and drive designs from wireframes to final UI
Partnered with designers, PMs, and engineers to define requirements and drive designs from wireframes to final UI
Revamped instant messaging, voting, and online books for beanfun! App
Revamped instant messaging, voting, and online books for beanfun! App
Revamped instant messaging, voting, and online books for beanfun! App
Defined a robust design guideline and built a scalable design system
Defined a robust design guideline and built a scalable design system
Defined a robust design guideline and built a scalable design system
Senior Designer
Senior Designer
Senior Designer
Optimized UX to seamlessly integrate App UI with IoT devices
Optimized UX to seamlessly integrate App UI with IoT devices
Optimized UX to seamlessly integrate App UI with IoT devices
Built a scalable Design Ops framework for efficiency
Built a scalable Design Ops framework for efficiency
Built a scalable Design Ops framework for efficiency
Crafted high-fidelity UI prototypes to define functionality
Crafted high-fidelity UI prototypes to define functionality
Crafted high-fidelity UI prototypes to define functionality
Designed packaging and manuals for a refined unboxing experience
Designed packaging and manuals for a refined unboxing experience
Designed packaging and manuals for a refined unboxing experience
Ensured design quality and timely delivery with engineers / PO / MKT
Ensured design quality and timely delivery with engineers / PO / MKT
Ensured design quality and timely delivery with engineers / PO / MKT
UI Designer
UI Designer
UI Designer
Designed visual components and layouts for web and app UI
Designed visual components and layouts for web and app UI
Designed visual components and layouts for web and app UI
Created original illustrations for detail pages
Created original illustrations for detail pages
Created original illustrations for detail pages
Collaborated with engineers, PMs, and UX researchers to conduct A/B tests
Collaborated with engineers, PMs, and UX researchers to conduct A/B tests
Collaborated with engineers, PMs, and UX researchers to conduct A/B tests
Career
Giloo.
ConSem ICT Inc. @ Cathay Bank. UED
ConSem ICT Inc. @ Gamania Group.
SiMPNiC Co.
eBay Inc.
Freelancer
Giloo.
ConSem ICT Inc. @ Cathay Bank. UED
ConSem ICT Inc. @ Gamania Group.
SiMPNiC Co.
eBay Inc.
Freelancer
Giloo.
Cathay Bank. UED
Gamania Group.
SiMPNiC Co.
eBay Inc.
Freelancer
2023
2021
2020
2019
2017
2009
2023
2021
2020
2019
2017
2009
2023
2021
2020
2019
2017
2009
- Now
- 2023
- 2021
- 2020
- 2017
- Now
- Now
- 2023
- 2021
- 2020
- 2017
- Now
- Now
- 2023
- 2021
- 2020
- 2017
- Now
Education
Academy of Art University, M.A in Design
Yuan Ze University, B.A in Design
Academy of Art University, M.A in Design
Yuan Ze University, B.A in Design
Academy of Art University, M.A in Design
Yuan Ze University, B.A in Design
2013
2007
2013
2007
2013
2007
2013
2007
- 2018
- 2011
- 2018
- 2010
- 2018
- 2010
- 2018
- 2010
Contact
streetlets@gmail.com
+886-912-099-666
streetlets@gmail.com
+886-912-099-666